Fresh food.
Fresh style.
From tonight’s dinner to a wardrobe refresh — discover recipes you’ll love, plan your week in seconds, and try on clothes before you buy, all powered by your supermarket’s live catalogue.
FreshChef AI
Online now
Live prices · your store
Personalised picks
Learns your taste
7-day meal plans
Auto shopping list
From craving to checkout in three steps
No faff. Just great food — and a great look — sorted.
Tell the chef
Share your mood, what's in the fridge, dietary needs, or the cuisine you're craving. The AI gets you.
Get your recipe
Personalised step-by-step recipes with nutritional info, clever substitutions, and technique tips.
Shop in one tap
Every ingredient links to live prices at your supermarket. Add the whole lot to your basket instantly.
Everything fresh, all in one place
Powered by AI. Stocked by your supermarket.
Recipe Discovery
Endless personalised recipes based on your taste, diet, and what's in season — always something new.
Meal Planning
Plan your whole week in one go. Auto-generated shopping lists, zero effort, less waste.
Live Prices
Real-time ingredient prices and product availability linked directly to your store.
Recipe Book
A curated interactive cookbook with an AI chef built into every recipe and chapter.
A living cookbook with an AI chef in every chapter
Not just recipes — a guided culinary experience. Each chapter has its own AI chef who knows the content inside out, ready to answer questions, suggest swaps, and cook alongside you.
- ✓Step-by-step recipes with live interactive Q&A
- ✓Ask "what if I don't have X?" — get a real answer
- ✓Chapters on cuisines, techniques, and dietary lifestyles
- ✓Every ingredient linked to live supermarket prices
Chapter 4
Italian Classics
12 recipes · 35 min avg · Beginner-friendly
Ask the chef
“Can I make carbonara dairy-free?”
Absolutely — swap cream for oat cream and use a vegan hard cheese. Same silky result, I promise. Updating your recipe now…
🍝 Carbonara
🍕 Margherita
🫙 Bolognese
🌟 4.9 / 5
from 2,400+ home cooks
Milk
Cheddar
Eggs ×6
Butter
Tomatoes
Spinach
Garlic
Unknown
Suggested recipes from your fridge
Spinach & Tomato Frittata
15 min
Cheesy Garlic Omelette
10 min
Tomato Pasta Bake
30 min
Instant scan
No typing needed
Point. Scan. Cook.
No lists, no guessing.
FreshChef AI can see what you have. Just open your fridge, point your camera, and the AI identifies your ingredients in seconds — then suggests exactly what you can cook right now.
- ✓Scan your fridge, cupboard, or shopping haul in one shot
- ✓AI identifies ingredients and notes quantities running low
- ✓Instantly suggests recipes using only what you already have
- ✓Adds missing items to your supermarket basket automatically
"What can I make for dinner?" — just say it or type it. FreshChef checks your fridge and answers in seconds.
See it on you —
before it’s in your basket.
Fresh Fashion — try on anything, instantly, risk-free
Choosing clothes online is a leap of faith. With Fresh Fashion, it doesn’t have to be. Upload a selfie, browse the retailer’s clothing range, and see an AI-generated preview of yourself wearing it — so you can shop with the confidence of trying it on in the aisle.
Because FreshChef AI lives inside your supermarket’s app, the try-on feature connects directly to their live clothing range — with real sizes, real stock levels, and a one-tap add to basket.
- ✓Upload a selfie, choose any item, see yourself wearing it
- ✓Dramatically reduces returns by setting real expectations
- ✓Connected to live catalogue stock and sizes
- ✓Completely free — brought to you by your supermarket
Upload selfie
Customer’s own photo
Choose an outfit
From your live catalogue
See it on you
AI-generated in seconds
Powered by your retailer’s app
FreshChef AI is sponsored by and built into your supermarket’s app — so every recipe suggestion, grocery price, and try-on feature connects directly to products your customers can actually buy. One experience, one basket, one checkout.
Your kitchen sorted.
Your wardrobe refreshed.
Join thousands of shoppers discovering better recipes, smarter meal planning, and the joy of knowing exactly how something will look before they buy it.